Welcome at Keesing Games!
Keesing Games Group is a young gaming company located on the Media Park in Hilversum, the Netherlands. Since 2008 KGG is working on the development of various game platforms, such as Zigiz.com, Yezzle.nl and Bingo.nl. One of our strengths is our in-house expertise: because we employ both game developers and game designers, we are able to develop all games ourselves. Keesing Games Group is a company that is always on the go: currently we employ 31 people, and we aim to expand to nearly 40 employees at the end of 2011. The company is a branch of Keesing Media Group and Telegraaf Media Group.
Featured article Yezzle
Yezzle is an online game platform that focuses on braintainment: braintraining games, quiz games and puzzle games are offered here to our players. Yezzle enables players to develop their brain power in various areas, such as knowledge, focus, visualization, imagination and problem solving ability. The unique MindIndex enables players to compare their progress with that of other players.
Yezzle target group
The primary target group of Yezzle consists of people between 45 and 65 years old. They are higher educated and more often female than male.77% uses the internet 6 days or more per week. On average they play 4,1 hours per week.
The Yezzle target group appreciates the finer things in life: they enjoy art, culture, books and theatre. They are also very family-oriented. A lot of time is spent online: to book vacations, shop, send emails and to play games. Although they are reluctant to provide personal information on sites they do not trust, Yezzle players do not mind paying for quality.
Yezzle’s unique selling points
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Yezzle develops games in the cognitive domain.
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The unique Yezzle MindIndex shows how players score on the various competences and determines their strong and weak points.
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The Yezzle Training Programmes allow players to develop their strong and weak points.
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The Yezzle Saving Books are a great incentive to get the most out of Yezzle.
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The Yezzle format has a user interaction that matches with the target group.
Languages and countries
Yezzle will first launch in the Netherlands, France and Belgium.